Wanting to understand how people interact, marketers are hunting for the new Holy Grail, a metric to evaluate clicks in an era of social networking. Page views, RSS, brand recognition, whatever moves us to the point of purchase. When does the wallet pull happen? When do we give? Marketers agree it’s the one-to-one relationship with a customer that counts. The biggest mistake is in abandoning a relationship once it’s been established. So what does a social network of patients suffering from dementia sound like?
Honey.
How are you?
Today?
Go somewhere.
Not today.
I’m all bright.